First VinylPlus® Sustainability Forum Germany

Two weeks ago AGPU invited to its general assembly and to the first VinylPlus® Sustainability Forum Germany. At the Collegium Leoninum in Bonn, around 60 participants from the entire PVC industry gathered first-hand information on the activities and progress of the VinylPlus sustainability programme at both European and national level and then discussed how to conserve resources and further increase the acceptance of PVC recycling.

The feedback from media is also very positive. Most relevant trade and industry publications have already reported about the German sustainability forum. Further media outlets will follow soon.

An all-time high: almost 740,000 tonnes of PVC recycled in 2018 – up by 15.6% from 2017

VinylPlus®, the Voluntary Commitment to sustainable development of the European PVC industry, recycled 739,525 tonnes of PVC within its framework in 2018 – a 15.6% increase on the previous year. The results were presented at the 2019 edition of the VinylPlus Sustainability Forum in Prague, Czech Republic, where the industry shared further progress towards increasing the sustainability performance of PVC.

Held on May 9th and 10th, this year’s theme ‘Accelerating Innovation’ examined the challenges and opportunities presented by new technologies in shaping the PVC sector’s future in the context of the circular economy.

The Forum attracted more than 170 participants from 32 countries including representatives from the European Commission, European Parliament, the Czech Ministry of Environment, the United Nations, NGOs, academia, specifiers, designers, recyclers and the PVC value chain. Presentations and panel discussions by top-level experts revolved around the three sustainability pillars – economic, social and environmental – and how innovation is impacting the PVC industry and its journey to sustainable development.

Despite regulatory constraints, VinylPlus General Manager Brigitte Dero announced that the PVC industry recycled an all-time high of nearly 740,000 tonnes – 92.4% of the VinylPlus’ 2020 target.  Recovinyl remains the main contributor, registering 734,568 tonnes of recycled PVC. Cumulatively, almost 5 million tonnes of PVC have been recycled since 2000.

“VinylPlus continues to be a frontrunner for the circular economy,” commented Brigitte Dero. “Through our Voluntary Commitment, we are making continuous progress towards our sustainability goals amid the development of EU policies impacting the plastics sector.”

The Forum was opened by the Czech Minister of Environment, Richard Brabec, who emphasised the need for the sustainable management of plastics in the context of the circular economy. He called for an uptake of both recycling and the demand for recycled products.

Welcoming delegates, VinylPlus Chairman Stefan Sommer said: “The reason behind VinylPlus’ success is the commitment of the entire value chain, involving the cooperation of resin manufacturers, additive producers and PVC converters. To achieve further success, we will need to intensify cooperation with our partners and may need to identify new ones.”

He emphasised that a “balanced and harmonised legislative framework for the recycling of plastics is essential to secure our contribution to the circular economy and to achieve our new recycling target of at least 900,000 tonnes by 2025.” This would be in line with the European Commission’s objective of 10 million tonnes for the plastics industry, underlining VinylPlus’ continuous engagement with regulators and institutions.

Member of European Parliament Martina Dlabajová explored the industry’s role in the evolution of society and education needs. She said: “It’s so timely to speak about accelerating innovation because we need to consider the challenges and opportunities of the future. Climate change, sustainability and the environment are important topics dominating the political agenda.”

She added “Evolution towards sustainable development requires a change of mindset. I often find myself using VinylPlus as an example of a voluntary commitment to sustainable development from industry that works. Only through cooperation with businesses and industry can politicians make informed decisions.”

Following her, Fulvia Raffaelli, Head of Unit at DG GROW, European Commission, highlighted how the construction sector is adapting to digital times. “Construction is often perceived as a conservative sector, but it’s not. It’s very innovative and digitalisation can really help to drive innovation in the direction of sustainability. That’s where we need to focus; to drive digitalisation in this sector to achieve sustainability objectives across the lifecycle approach, from the design phase to the use and recycling at the end of life.”

Outlining the Sustainable Development Impact Indicators for Social and For-Profit Business, Ilcheong Yi, Senior Research Coordinator from the United Nations Research Institute for Social Development (UNRISD) said: “The underpinning value of the combined social, economic and environmental pillars is vital; sustainable development is about more than durability. VinylPlus is a good case of a holistic approach to these underpinning values.”

Jenny Walther-Thoss, Policy Officer of Sustainable Biomass and Sustainable Certification at World Wide Fund (WWF), delivered a presentation on Environmental Standards and Certifications through an NGO lens. She stressed that products need to fit a more holistic approach to the circular economy through more efficient production methods and a focus on the longevity of the product. When discussing certification systems, she placed the emphasis on the need to deliver impact and value, however recognised that finding that balance is a difficult issue to solve.

In an award ceremony, a further four profile manufacturers – Deceuninck, Finstral, Salamander Industrie Produkte and Internorm – were awarded the VinylPlus® Product Label. To date, eight profile manufacturers have been awarded the Product Label for 43 profile systems manufactured in 13 European sites across 11 countries. Based on sustainability criteria, including responsible sourcing and additives, the VinylPlus® Product Label is open to all PVC building and construction products.

Dr. Jo Dewulf, Professor of bioscience engineering at Ghent University (Belgium) and new Chairman of the VinylPlus Monitoring Committee, delivered a keynote on Sustainability as a Key Driver for Innovations in the Plastics Industry and reflected on the impact of innovation for the future of the PVC industry.

Closing the forum, Arab Hoballah, Team Leader at EU-SWITCH-Asia Sustainable Consumption and Production Facility (SCP) and Ex-Chief SCP for the United Nations Environment Programme (UNEP) emphasised how ‘eco-innovation’ could help to address the sustainability challenges faced by the PVC industry. He said: “This requires mainstreaming sustainability with a lifecycle approach throughout all business operations and creating novel solutions to meet market demand. We cannot live without plastic, so let us talk about the ‘good’ ones properly.”

Reflecting on the Forum, Brigitte Dero concluded: “For almost 20 years, VinylPlus has led the way towards a circular economy by improving the sustainability performance of PVC. By forging ever-greater collaborations and partnerships in pursuit of our sustainability goals, we will take our industry voluntary commitment to ever greater heights.”

VinylPlus is the Voluntary Commitment of the European PVC industry. The programme establishes a long-term framework for the sustainable development of the PVC industry by tackling a number of critical challenges in the EU-28, Norway and Switzerland.

For more information on VinylPlus’ achievements in 2018, check our Progress Report 2019


VSF 2019 in Prag: Jetzt noch anmelden

In der kommenden Woche vom 9. bis 10. Mai findet in Prag das diesjährige VinylPlus® Sustainability Forum statt. Ein Schwerpunkt der hochkarätig besetzten Veranstaltung sind die Themen Innovationen und Digitalisierung rund um den Werkstoff PVC. Im Rahmen des Forums wird VinylPlus unter anderem die jüngsten Erfolge des europäischen Nachhaltigkeitsprogramm vorstellen, dazu zählen auch die registrierten PVC-Recyclingmengen für das vergangene Jahr 2018.

Das ausführliche Programm sowie die Möglichkeit, sich für die Veranstaltung kurzfristig noch anzumelden, finden sie unter

VinylPlus Sustainability Forum 2019: Accelerate Innovation

„Accelerate innovation“ is the motto of the 7th VinylPlus® Sustainability Forum on 9 and 10 May 2019 in Prague, Czech Republic. The Forum will focus on the role innovation can play in the sector’s ability to deliver future economic, social and environmental sustainability. The two-day event is an opportunity for VinylPlus® partners and their stakeholders to share important insight on how technological innovations supported by digitalization are changing the PVC industry and its approach to sustainable development.

You will find more information about the VSF at Here you can register for the event as well.

VinylPlus Nachhaltigkeitsforum 2019: Innovationen beschleunigen

„Innovationen beschleunigen“ – so lautet das Thema des 7. VinylPlus Nachhaltigkeitsforums am 9. und 10. Mai 2019 in Prag. Im Fokus der Veranstaltung stehen die wichtigsten Innovationstreiber, die die Ziele der PVC-Branche in der Kreislaufwirtschaft voranbringen.

Das Forum wird organisiert von VinylPlus®, der freiwilligen Selbstverpflichtung der europäischen PVC-Industrie zur nachhaltigen Entwicklung. Sie konzentriert sich auf die Rolle von Innovationen, um zukünftig ökonomisch, sozial und ökologisch nachhaltige Produkte zu realisieren.

Die zweitägige Veranstaltung richtet sich an VinylPlus Partner, Stakeholder und Vertreter der gesamten PVC-Wertschöpfungskette und bietet wichtige Einblicke, wie in der PVC-Industrie technologische Innovationen unterstützt durch Digitalisierung nachhaltige Entwicklung verändern.

Hochkarätige Redner der Europäischen Kommission und des Parlaments, des tschechischen Umweltministeriums, der Vereinten Nationen, Nichtregierungsorganisationen und der Wissenschaft werden gemeinsam mit Vertretern aus der Wirtschaft über die Innovationstreiber für Nachhaltigkeit und Kreislaufwirtschaft in der Kunststoffindustrie diskutieren. Weitere Themen sind unter anderem die Fortschritte in der Wettbewerbsfähigkeit von PVC-Produkten, die Verwendung von Recycling-Material, die Gestaltung von Produkten mit Rezyklat bis hin zu Veränderungen im Bausektor durch Digitalisierung.

„Der Weg der PVC-Branche zur nachhaltigen Entwicklung begann schon vor fast 20 Jahren. Bei der Entwicklung neuer Technologien zur Veränderung der Nachhaltigkeit der PVC-Industrie, wurden seitdem bereits große Fortschritte erzielt. Deshalb sind freiwillige Selbstverpflichtungen wie VinylPlus von entscheidender Bedeutung, um innovative und nachhaltige Lösungen voranzubringen“, so Brigitte Dero, Geschäftsführerin von VinylPlus®. „Zum wiederholten Mal bietet unser jährlich stattfindendes Nachhaltigkeitsforum den Teilnehmern eine ausgesprochen gute Gelegenheit zum Networking und zum Erfahrungsaustausch sowie um Einblicke in die wichtigsten Innovationstreiber der PVC-Branche von heute zu bekommen.“

VinylPlus® ist die freiwillige Selbstverpflichtung der europäischen PVC-Industrie. Das Programm schafft einen langfristigen Rahmen für die nachhaltige Entwicklung der gesamten PVC-Industrie, indem es eine Reihe kritischer Herausforderungen in der EU-28, Norwegen und der Schweiz zum Thema macht.

Das vorläufige Programm finden Sie unter Dort können Sie sich auch online für die Teilnahme registrieren.

Seit 2017 ist die AGPU als assoziiertes Mitglied auch ganz unmittelbar mit VinylPlus verbunden und trägt so noch mehr dabei bei, die Inhalte und Ziele der freiwilligen Selbstverpflichtung in Deutschland bekannt zu machen.

VinylPlus Sustainability Forum 2019: register now

The next VinylPlus® Sustainability Forum will take place on 09 and 10 May 2019 in Prague. This year’s motto for the event is „Accelerating Innovation“. A preview of the topics and the keynote speakers can be found on the updated website of the VinylPlus Sustainability Forum. Here you already have the possibility to register for the event. We expect the detailed program shortly.

Since 2017, AGPU has also been directly related with VinylPlus as an associate member. With this step, we want to make an even stronger contribution than before to bring attention to contents and goals of the voluntary commitment in Germany.

VinylPlus Sustainability Forum 2019: Jetzt anmelden

Das nächste VinylPlus Sustainability Forum findet am 09. und 10. Mai 2019 in Prag statt. Die hochkarätig besetzte Veranstaltung steht in diesem Jahr unter dem Motto „Accelerating Innovation“ (Innovationen vorantreiben). Eine erste Vorschau auf die Themen sowie die Keynote-Speaker finden Sie auf der aktualisierten Webseite des VinylPlus Sustainability Forum. Hier gibt es auch bereits die Möglichkeit, sich für die Veranstaltung zu registrieren. Das ausführliche Programm erwarten wir in Kürze.

Seit 2017 ist die AGPU als assoziiertes Mitglied auch ganz unmittelbar mit VinylPlus verbunden. Mit diesem Schritt wollen wir noch stärker als bisher dazu beitragen, die Inhalte und Ziele der freiwilligen Selbstverpflichtung bekannt zu machen.

Programme of the VinylPlus Sustainability Forum 2018 announced

The programme of the VinylPlus® Sustainability Forum 2018 from 16th to 17th May 2018 in Madrid has been published and is available for download on the VinylPlus website where registration is now open. As national partner of VinylPlus, AGPU sent out an invitation to its member companies and Managing Director Thomas Hülsmann will also attend the event. He is looking forward to the active participation of AGPU member companies at this “not to be missed” sustainability forum.

Programm zum VinylPlus Sustainability Forum 2018 veröffentlicht

Auf der Webseite von VinylPlus® kann seit ein paar Tagen das Programm zum VinylPlus® Sustainability Forum 2018 (16. bis 17. Mai 2018) in Madrid heruntergeladen werden. Auch die Anmeldung ist über die Webseite bereits möglich.

Die AGPU wird als Partner von VinylPlus® in Kürze die Einladung an ihre Mitgliedsunternehmen versenden. AGPU-Geschäftsführer Thomas Hülsmann wird zudem an der Veranstaltung teilnehmen und freut sich auf rege Beteiligung der AGPU-Mitgliedsunternehmen.

Save the date: VinylPlus Sustainability Forum 2018

VinylPlus, the European PVC industry’s sustainability programme, has recently made its first announcement about the next VinylPlus Sustainability Forum 2018. Following the successful event this year in Berlin, the next edition will be held in Madrid on May 16 and 17 2018.

During the forum, VinylPlus members will once again have the opportunity to speak to stakeholders and discuss the most important issues and trends.