VinylPlus is the 10-year Voluntary Commitment to sustainable development of the European PVC industry. The VinylPlus programme was developed through open dialogue with stakeholders, including industry, NGOs, regulators, civil society representatives and PVC users. Five key challenges have been identified for PVC on the basis of The Natural Step System Conditions for a Sustainable Society.

The regional scope of the programme is the EU-28 plus Norway and Switzerland.

Through the VinylPlus initiative, the European PVC industry is creating a long-term sustainability framework for the entire PVC value chain.

It aims to:

  • recycle 800,000 tonnes of PVC per year by 2020, at least 900,000 tonnes by 2025 and a minimum of one million tonnes by 2030
  • promote a sustainable use of additives
  • improve PVC products sustainability and their contribution to sustainable development
  • reduce progressively GHG (greenhouse gas) emissions as well as energy and resource consumption along the entire production chain
  • move towards a low-carbon circular economy
  • build sustainability awareness along the value chain and among stakeholders.

VinylPlus founding members are:

  • European Council of Vinyl Manufacturers – ECVM
  • European Plastics Converters – EuPC
  • European Stabiliser Producers Association – ESPA
  • European Plasticisers (formerly ECPI)

Controlled-Loop Management

  • 739,525 tonnes of PVC recycled within the VinylPlus® framework.
  • In September, VinylPlus backed the European Commission’s pledging call to increase recycling of plastics by committing to recycle at least 900,000 tonnes of PVC per year into new products by 2025 and a minimum of one million tonnes per year by 2030.
  • Cooperation with EU authorities continued to address the issue of legacy additives (substances that are no longer used in new PVC products but that can be present in recycled PVC).

Organochlorine Emissions

  • No transport accidents in Europe with VCM release.
  • PVC resin producers are committed to achieving full compliance with the ECVM Industry Charters by 2020. The final compliance audit will include additional parameters in relation to the Operation Clean Sweep® ( programme that all ECVM member companies have adopted.

Sustainable Use of Additives

  • The ASF (Additives Sustainability Footprint, a methodology to evaluate the use of additives in PVC products) underwent a critical review by the University of Manchester, UK.
  • Through ongoing research and innovation, the plasticisers industry continues to adapt to market and regulatory demands, while keeping its commitment to safe products and their sustainable use.

Sustainable Use of Energy and Raw Materials

  • Verification of ECVM members’ energy consumption data for 2015-2016 showed that the energy needed to produce one tonne of PVC decreased by an average of 9.5% compared to the baseline period 2007-2008. In the same period, CO2 emissions were reduced by 14.4% for the average PVC production, including VCM.
  • The evaluation continued of the data available for each EuPC sector group to assess PVC converters’ energy consumption.

Sustainability Awareness

  • With the theme Meeting Societal Needs, the 6th VinylPlus Sustainability Forum, in Madrid, Spain, explored how the vinyl sector and its products can provide concrete and sustainable solutions to help meet the wide-ranging challenges of providing essential services for a growing global population.
  • The VinylPlus® Product Label ( was officially launched in March 2018. To date, eight profile manufacturers have been awarded the label for 43 profile systems manufactured at 13 European sites.
  • Concrete initiatives and action plans for workers’ safety and the digitalisation of SMEs were defined with the Social Partners of the European Chemical Sectoral Social Dialogue Committee in the framework of the Cooperation Agreement signed.
  • VinylPlus is registered as a SMART partnership on the UN Partnerships for the SDGs (Sustainable Development Goals) platform.