VinylPlus is the 10-year Voluntary Commitment to sustainable development of the European PVC industry. The VinylPlus programme was developed through open dialogue with stakeholders, including industry, NGOs, regulators, civil society representatives and PVC users. Five key challenges have been identified for PVC on the basis of The Natural Step System Conditions for a Sustainable Society.

The regional scope of the programme is the EU-27 plus Norway, Switzerland and the UK.

Through the VinylPlus initiative, the European PVC industry is creating a long-term sustainability framework for the entire PVC value chain.

It aims to:

  • recycle 800,000 tonnes of PVC per year by 2020, at least 900,000 tonnes by 2025 and a minimum of one million tonnes by 2030
  • promote a sustainable use of additives
  • improve PVC products sustainability and their contribution to sustainable development
  • reduce progressively GHG (greenhouse gas) emissions as well as energy and resource consumption along the entire production chain
  • move towards a low-carbon circular economy
  • build sustainability awareness along the value chain and among stakeholders.

VinylPlus founding members are:

  • European Council of Vinyl Manufacturers – ECVM
  • European Plastics Converters – EuPC
  • European Stabiliser Producers Association – ESPA
  • European Plasticisers (formerly ECPI)

Controlled-Loop Management

  • PVC waste recycling within the VinylPlus® framework reached 771,313 tonnes.
  • In September, VinylPlus officially joined the EU Circular Plastics Alliance (CPA), the multi-stakeholder platform aimed at delivering on the circular economy for plastics and substantially increasing the use of recycled plastics in new products. Since December, VinylPlus is chairing the CPA Construction Working Group.
  • Cooperation with EU authorities continued to address the issue of legacy additives (substances that are no longer used in new PVC products but that can be present in recycled PVC).

Organochlorine Emissions

  • No transport accidents in Europe with VCM release.
  • The ECVM Industry Charters for the production of VCM and PVC resins were updated and unified. The PVC resin industry is committed to achieving full compliance with the updated Charter by the end of 2021.

Sustainable Use of Additives

  • After the critical review by the University of Manchester, UK, the validation of the Additive Sustainability Footprint criteria ( can be considered as fully achieved.
  • Through ongoing research and innovation, the plasticisers industry continues to adapt to market and regulatory demands, while keeping its commitment to safe products and their sustainable use.

Sustainable Use of Energy and Raw Materials

  • PVC resin producers and converters continue their effort to reduce their energy consumption and to shift to renewable energy sources.
  • Non-fossil-based PVC additives, compounds and applications are starting to become available. Commercially viable bio-attributed certified PVC resins were launched on the market by two ECVM member companies.

Sustainability Awareness

  • VinylPlus contributed as a panellist in a side event of the Fourth Session of the United Nations Environment Assembly (UNEA-4).
  • With the theme Accelerating Innovation, the 7th VinylPlus Sustainability Forum, in Prague, Czech Republic, focused on the challenges and opportunities presented by new technologies in shaping the PVC sector’s future in the context of the circular economy.
  • The VinylPlus® Product Label, a sustainability scheme for PVC products in the Building and Construction sector (, has been officially validated in Italy by Accredia. To date, 112 products and product systems manufactured by 10 companies in 18 European sites have been certified.
  • The strategic partnerships with sports organisations developed by VinylPlus in 2019, proved to be an extremely effective means to raise awareness of the European PVC industry’s contribution to the circular economy and the SDGs (Sustainable Development Goals) and to build new relationships with institutions, authorities and the youth at local, regional and global level.
  • VinylPlus is registered as a SMART partnership on the UN Partnerships for the SDGs platform.