For almost 30 years, AGPU has been working with its member companies along the PVC value chain, promoting sustainable development and conducting an intensive dialogue with decision-makers from politics, business, trade and NGOs. With success, as opinion polls among decision-makers at construction companies and architects, for example, show. In 1990, PVC was only about 20 percent of those who saw it as a material with a future, by 2012 this figure had risen to 52 percent.
AGPU has achieved this change of opinion together with the PVC industry by investing in collection and recycling systems and innovative formulations. The regained acceptance has led to a renaissance of well-known products such as floor coverings as well as trend-setting products such as passive house plastic windows and rotor blades of wind turbines.
The AGPU reacted to criticism of the PVC industry in the late 1980s by preparing factual information, collecting facts and evaluating and initiating studies. In addition, the environmental initiative developed recycling techniques for the material and began to set up nationwide collection and recycling systems for the most important construction products made of PVC. Nearly 30 years later, AGPU uses further communication tools to put PVC in the right light. AGPU also continues to promote the proper evaluation of PVC and is the platform for information about the material.