AgPR Gets Involved in the „Best Practice“ Campaign

The „Best Practice for the Environment“ campaign, which was launched this summer, has welcomed a new member to its group of initiators. Alongside AGPU and Rewindo, the German Association for the Recycling of PVC Floor Coverings (AgPR) is now one of the organisers behind the campaign. The aim of the „Best Practice“ campaign is to identify exemplary building projects in the German federal states of Saxony, Saxony-Anhalt and Thuringia that involve the recycling and re-use of used PVC construction products such as windows or floor coverings. The initiative is aimed at housing, window construction and demolition companies, as well as constructors of public buildings, and will run until autumn 2017. The „Best Practice“ projects will then be compiled in a project documentation.

„Alongside scrap windows, tarpaulins and pipes made of PVC, vinyl flooring also plays an important role in the material recycling of construction products“, explains the AgPR Managing Director, Dr Jochen Zimmermann. The AgPR runs a central recycling facility for used PVC flooring in Troisdorf. In 2015 alone, the facility recycled over 2500 tons of waste material, a large amount of which was then re-used.

New Advertisement Design: „PVC stays tight“

The steering committee of the soft PVC communications campaign by AGPU Media has developed a new advertisement design featuring the slogan „PVC hält dicht” (“PVCstays tight“). The design, which was launched on the Brand Eins website at the beginning of September, takes readers to a special landing page when they click on the banner ad. The new advertisement design will also be published in the printed October edition of the business magazine and plans are already in place to use it in other publications.

Would you like to receive more information on the current soft PVC communications campaign? If so, please contact the AGPU Managing Director, Thomas Hülsmann, and Ms Ursula Losem, who look forward to hearing from you.

Successful Symposium “Affordable building and living”

The AGPU Symposium “Affordable building and living” was held in Cologne two weeks ago. Around 20 participants made use of this expert event to take the chance to talk to the three speakers after their presentations, as well as to enter into discussion with the other participants about future prospects and possible approaches involving innovative construction materials. The symposium was organized by AGPU and was jointly financed with VinylPlus, as part of a communication project.

The presentation given by AGPU Managing Director Thomas Hülsmann is already available for download in the PVC Wiki. Likewise, you can find the whole program and an overview of the speakers at the event. A documentation of the symposium is currently being prepared.

The city of Düsseldorf permits funding of PVC windows

The city of Düsseldorf has recently agreed on a set of reworked guidelines on the funding of measures for the renovation and modernisation of buildings within the capital city of the federal state, as part of the funding program “Eco-friendly living and working in Düsseldorf.” Under point 5 “construction materials”, specifications for materials are laid down by the Environmental Office of the city. According to these specifications, PVC windows will now also be included in funding programs, as long as the manufacturer can provide evidence that at least 60 percent recycled PVC has been used in the manufacturing process.

The acceptance of PVC into the funding guidelines represents a great success for the industry, even if the hurdle has been set very high with the requirement of 60 percent recycled material. The fact that PVC windows are now for the first time being funded in Düsseldorf is renewed proof that the intensive lobbying of the AGPU and its partners has paid off. This successful step has now been achieved thanks to numerous rounds of discussion with local decision makers. In making this change, the city of Düsseldorf is following a trend started by a number of other cities and local authorities, to amend their guidelines and once again permit the inclusion of PVC.  However, we are not amused about these funding guidelines, as PE, PP and PUR windows are also being funded although they have no market relevance and they contain no recycled materials at all!

Neuer Flyer: „VinylPlus auf einem Blick“

Gemeinsam mit den Kollegen aus Österreich und der Schweiz hat die AGPU den neuen Informationsflyer „VinylPlus auf einem Blick“ ins Deutsche übersetzt. Dieser war bislang nur in englischer Sprache verfügbar. Mit dem übersetzten Flyer, der die wichtigsten Zahlen und Ziele des Nachhaltigkeitsprogramms der europäischen PVC-Branche enthält, soll die Kommunikation mit den Stakeholdern hierzulande unterstützt werden. Die PDF-Version des Flyers kann schon jetzt im PVC-Wiki heruntergeladen werden, gedruckte Exemplare stehen in Kürze zur Verfügung.


Infografik zum PVC-Einsatz im Alltag

Im Rahmen der aktuellen VinylPlus Kommunikationsprojekte wurde eine interaktive Infografik zu „PVC in unseren Städten“ erstellt und nun auf der Webseite des Europäischen Branchenverbandes der Weichmacherhersteller (ECPI) veröffentlicht. Mittels anschaulicher Grafiken können sich Verbraucher über den Einsatz von PVC im Alltag informieren: in welchen Bereichen der Kunststoff eingesetzt wird, warum er genau da verwendet wird und welche Vorteile der Einsatz von PVC-Anwendungen für den Verbraucher mit sich bringt.

Das Kommunikationsprojekt wurde von ECPI realisiert  und von VinylPlus finanziell unterstützt.